Build me an App: Succeeding when you get the wrong Client brief

A UX case study on the Girls in Tech Hackathon

  1. They came with an assumed solution, not a problem.
  2. Our research helped us identify the real problem.
  3. We delivered value: Solving the real problem, quickly and cheaply.

They came with an assumed solution, not a problem.

  1. What is already on the market?
  2. What are LLT’s goals and constraints, including current resources?
  3. Who are the users, and what are their problems and pain points?
  • They couldn’t take in the medical information they were given day to day at the hospital just from doctor’s briefings, but were too scared to research online. This resulted in…
  • Parents feeling unsure about what their family’s journey might look like and why.
  • Parents not knowing what milestones to celebrate or why, creating a consistently negative experience out of one which should have some joyous moments, if not be completely miraculous.

We identified the real problem.

Tracy doesn’t know what is going to happen to her baby because she is upset and finds the information she is given overwhelming.

How might we empower Tracy with the right information so she has clarity around her baby’s journey?

We delivered value: Solving the real problem, quickly and cheaply.

  • Mapped the journey parents are likely to face when they have a premature or sick baby.
  • Showcased the milestones celebrate, to remind parents about the positive things happening.
  • Utilised LLT’s existing (trustworthy) resources and collateral to minimise implementation cost.

What we delivered

So what value did we deliver to the client?

  1. The website we designed allows LLT to direct their users towards a pre existing medical tracking apps they can recommend, such as the WHO developed “Preterm Growth Tracker”. So users will still be able to access this service if needed.
  2. The prototype could be easily repurposed into an app should they decide they still want to go down that route.
  3. By identifying leaders in this market segment, LLT now has a list of potential organisations to approach about reskinning/whitelabelling their app for the Australian market.

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