Image of the noobill app on a mobile phone.
An intro to noobill.

Can UX research develop Product Advocates?

A Product & UX Cross over Case Study at a Fintech StartUp

noobill is a fintech start up, focusing on consumer payment services in the utilities sector, and hoping to expand to other regular household expenses. I joined in the very early stages, just as the first beta was launched on the app store. As is normal for all start ups, my role encompassed a…